October 2nd, 2007 by admin
Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market, according to Gartner’s “Dataquest Insight: U.S. Consumer Pay-TV Preferences Are Key for IPTV Market Entrants” report. That percentage is expected to increase to almost 8% by 2011.
Gartner projects that 84% of US households will have some type of paid TV subscriptions by the end of 2011, up marginally from 82% in 2006.
“The US pay TV market is dominated by cable and satellite providers by a factor of 2-to-1,” said Amanda Sabia, principal research analyst at Gartner, in a statement.
Most research firms in the past year have estimated that the worldwide number of IPTV subscriptions at about 4 million to 5 million in 2006, rising to 36 million to 50 million by 2011.
http://www.emarketer.com/Article.aspx?id=1005441&src=article2_newsltr
October 2nd, 2007 by admin
Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
Although advertising for all three sites reached a similar percentage of 18-to-34-year-old viewers, Yahoo! Sports delivered about twice as many ad views to them. comScore did not disclose the nature of the ads viewed.
Although Yahoo! Sports ads reached many young adults, display ads on ESPN.com reached the highest share of people ages 35 to 44 (28.6 %.) Display ads on Fox Sports on MSN skewed heavily towards people ages 45 and older (39.7 %).
http://www.emarketer.com/Article.aspx?id=1005417&src=article2_newsltr
October 2nd, 2007 by admin
Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report.
comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog traffic grew 23% to 28 million unique visitors, while online video site traffic increased 20% to 93 million.
“[The company also found that] 158 million people, or 87% of the US online population, visited Web sites that used Web 2.0 technology in August 2007, spending an average of 210 minutes per person at such sites,” said comScore chairman Gian Fulgoni at the Shop.org Retail Summit, as reported by Internet Retailer.
comScore’s findings imply that Web 2.0 users spend more money online than the average Internet user.
Data from an “Mplanet” survey indicate that retailers who do not market on social networks might be missing an opportunity.
A majority of respondents who were interested in social networking said they would be receptive to finding out about upcoming sales or discounts on products (51%) and downloading coupons (51%). Nearly three out of 10 (29%) said they would buy products on social networking sites.
The study is especially relevant right now, as online retailers are gearing up for the holiday shopping season.
http://www.emarketer.com/Article.aspx?id=1005408&src=article2_newsltr
October 2nd, 2007 by admin
The Walt Disney Company’s $350 million purchase of Club Penguin signals a new focus of attention for marketers and media companies targeting kids and teens online.
Virtual worlds are becoming more frequent destinations as the percentage of children and teens who use the Internet increases.
Club Penguin is one of the fastest growing virtual worlds for young children. As of August 2007, it had 12 million registered users and 700,000 paid subscribers, according to Nielsen//NetRatings.
According to eMarketer estimates, 41.5% of children ages 3 to 11 will use the Internet at least once a month in 2007. In total, 14.9 million children will go online in 2007, rising to an estimated 16.6 million in 2011.
Among teens, eMarketer estimates 76.4% will go online at least once a month in 2007, rising to 87.1% by 2011.
Overall, children and teens make up 18.2% of all US Internet users.
eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds at least once a month this year. And by 2011, 53% of them will be going virtual.
http://www.emarketer.com/Article.aspx?id=1005410&src=article1_newsltr
October 2nd, 2007 by admin
Yapta, a new online travel startup, is looking to change how consumers compare and shop for flights. Users who download free Yapta software are able to tag specific flights as they research on OTAs and suppliers, the details of which are then saved to Yapta. Once tagged, Yapta keeps track of prices for the selected trips, silently returning to check prices, and then informing users if a change has occurred.
Compete Analysis: Yapta attracted nearly 109,000 unique visitors in June 2007, a 21% increase from May, in its second meaningful month of being live. Of the 109,000 visitors, 50,000 (46%) viewed the application download page and 16,000 (15%) completed the download. The strong interest level in downloading suggests that people are curious about the Yapta concept, but need more convincing before they will install software on their computers.
Although there were only 16,000 downloads in June, 8,000 of these used the application to tag a trip, and 4,000 separately followed up by logging into their Yapta account, most likely to view the details of the trip(s) they tagged. On a per download basis, the activity levels for Yapta exceed those of other applications, such as the popular Southwest Ding! application
Takeaways: Yapta has come up with an innovative way for consumers to more monitor flight prices and it appears that once consumers download the application they are highly likely to become active users. As a result the top priorities for Yapta appear to be generating additional traffic to their site, and to improve the value proposition on their download marketing page. With a higher volume of downloads, and maintaining their existing 50% activity level once the application is installed, Yapta is poised to become an integral part of the travel shopping process of many consumers.
http://www.competeinc.com/research/newsletters/travel-trends-will-yapta-change-travel/
October 2nd, 2007 by admin
Throughout the NFL season, Compete will be tracking OEM-site visitors’ NFL interest. The first is their pre-season look ranking the top-10 OEM-sites in July based on overlap of OEM-site visitors to a NFL Behavioral Segment. Compete has created this custom segment based on visits to the NFL sections of ESPN and Yahoo Sports.
http://www.competeinc.com/research/newsletters/compete-autointelligence-nfl-1/
October 1st, 2007 by admin
- New media more essential than ever to politics. Forty-two percent of voters look to the Internet for information about issues and candidates in the upcoming presidential election, with the Internet a considerably more popular information source than newspapers among respondents between the ages of 18 and 34.
- Almost half of online voters use search engines for political information. Forty-seven percent of those who go online for information about candidates and issues use search engines to conduct their research, equal to the 46 percent who do not; usage is roughly equal among Democratic, Republican and independent voters.
- Traditional news organization and social media sites top candidate sites. Eighty-eight% of those who use the Internet for information about candidates and issues in the 2008 presidential election visit sites of news organizations such as CNN and The New York Times and 42% go to a range of social media sites; only 30% go to candidate Web sites.
- More than half of younger online voters are turning to social media for election information. Of potential voters who are looking for election information online, 61% of 18 to 24 year olds and 55% of 25 to 34 year olds seek answers on user-driven content sites such as blogs, YouTube and Wikipedia.
- Issues matter to voters, but candidates are not responding. Issue-oriented searches dominate over explorations of candidates’ voting and personal histories by a margin of nearly two to one; yet nearly all candidates rank poorly for issue-based search visibility. eBay trumps McCain in paid search. John McCain currently dominates the overall paid search candidate landscape, but online auction house eBay still ranks first in paid search visibili ty for the tested issue-based keyword set..
- Barack Obama and war in Iraq are tops in current candidate and issue searches. Obama attracts the largest share of searches among candidates in the survey of voter interest as of May 2008, topping Hillary Clinton and Rudy Giuliani. The war in Iraq is the most searched for issue.
how_america_searches_election_2008.pdf
October 1st, 2007 by admin
While the Web exhibits clear benefits as a reach medium on its own, it also offers excellent benefits as a potent partner for other major media. This study found that during every daypart, the Web extends the reach of TV, magazines and print.
The chart above shows the incremental reach the Web offers to television throughout the day, demonstrating that it adds to TV’s reach in all major dayparts. For example in the morning, television reaches 41% of observed consumers; by adding the Web (purple area with arrows inside) reach increases by 21 points to 62%. Similar reach lifts are offered throughout the day. Even in primetime, the Web reaches most of those relatively few consumers who are not reached by television. Where a television-only plan would achieve weaker reach levels during the day, a television plus Web plan can reach the majority of adults throughout the day.
As seen in the chart above, the Web boosts magazine reach by a factor of at least 2 and often by a factor of 4. Though it is a challenge for Magazines alone to provide mass reach, used in combination with the Web, they can.
media-consumption-report.pdf
October 1st, 2007 by admin
October 1st, 2007 by admin
More than half of the executives surveyed say they are pleased with the results of their investments in Internet technologies over the past five years, and nearly three-quarters say that their companies plan to maintain or increase investments in Web 2.0 technologies in coming years.
Among the executives familiar with the nine Web 2.0 trends cited in this survey more than three-fourths say that their companies are already investing in one or more of these trends. The most frequently cited investment is Web services, being used or considered by 80% of the respondents familiar with the tools. Peer-to-peer networking also is popular; 47% say they are using or considering it.
Why Web 2.0?
Executives say they are using Web 2.0 technologies to communicate with customers and business partners and to encourage collaboration inside the company. 70% say they are using some combination of these technologies for communicating with their customers. For example, about 1/5 of them say they are using blogs to improve customer service or solicit customer feedback.
http://www.mckinseyquarterly.com/article_page.aspx?L2=16&L3=16&ar=1913&pagenum=1
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