Big Data has seen huge amounts of growth in 2014. The adoption rates have grown and the importance of Big Data as a business function has increased, but what are we going to see in 2015?
As the use of data has increased in the past year, the speed at which results are needed has grown with it. When this hasn’t been the case, people want to be more informed than before or have the ability to make decisions in real time, rather than through the use of reports reporting on historical data.
In-Memory databases allow companies the freedom to access, analyze and take actions based on data much quicker than regular databases. This in turn means that either decisions can be made quicker as data can be analyzed faster or more informed as more data can be analyzed in the same amount of time.
As we as a society have become data driven, one of the main aspects that has become clear is that finding the necessary talent has become difficult. This means that companies are often reliant on either too few staff or outsourced consultants.
Therefore, 2015 is likely to see more automated platforms that can allow employees who may not have as much skill with data as others, to collect, analyze and make decisions based on this data. This could be anything from simple to use interfaces with more complex backends or simpler tasks that could create business results.
Deeper Customer Insight
Despite the fact that transactional data is still more numerous that sensor data, 2015 may be the year that we see it being truly looked at in multi-dimensional ways to create even deeper customer insight.
This could be anything from geographical data to a deeper understanding of purchasing trends according to different, oblique factors. With new technology allowing metrics to be tracked across even more areas and wearables creating even more possible trackable actions, deeper customer understanding is inevitable.
No Ownership In Just One Department
Data will become a commodity that is not just kept in one department alone and used purely by senior company leaders. 2015 is likely to see a democratization of data throughout the organization, meaning that more departments will become adept at using the insight that it can bring.
Rather than working towards a central strategy that is created by senior management, day-to-day activities will be based on data and the insights created from it.