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It is not suprising that with all of the growth in Data Analytics, car companies are now trying to get their foot in the Big Data door by not sharing their data with Apple or Google. Reuters reports that Ford, GM and Volkswagen AG’s Audi subsidiary are willing to link Google’s Android and Apple’s iOS mobile phone platforms to their vehicles, but have balked at sharing the more detailed vehicular data.

The idea is that customers want to use their smart phones as navigation devices and as the link to their music and entertainment accounts–a battle carmakers lost by being slow to adopt new technology and by charging a pretty penny for things like upgraded map CDs—but auto companies still have detailed engine, braking and other highly useful and technical data they can share about the car’s performance and history. And that data is highly valuable.

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