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JW Player realized that its data has value and has turned it into a product that provides value in a variety of ways and may eventually be monetized in new ways.

We don’t have to have a data supply chain that spans the globe to get into the act of data monetization, just one that provides us and our customers with answers we are not getting now.

The engineering required to create a massive supply chain for big data video should not be considered a barrier. Companies of any size can monetize data by creating their own data supply chains using technology that is powerful and much easier to use than Hadoop.

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