Data for Breakfast

Free, Discount, Cheap and other Value Determinants

A couple of weeks ago Sandra, Hitwise analyst in Asia Pacific, wrote a post on what she terms “search value determinants” to consider the language people use when they enter search queries. To follow on her post, this is some similar US data to look at what Americans search for in conjunction with popular modifiers.

Here are the top 10 variations on some typical modifiers for the four weeks to 18th August 2007. Note that the number of variations for each go into the tens of thousands.

The term “discount” is associated with consumer goods, “cheap” is associated with travel and free is associated with low price point items such as music and MySpace layouts.

The term ‘prices’ appears to be associated with economic indicators such as gas, gold, oil, and stock. The term “deals” is associated with travel queries (similar to “cheap”) and “used” is associated with books and cars.

  http://weblogs.hitwise.com/bill-tancer/2007/08/post_1.html

Category : search