http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=e7cb07dd40b55110VgnVCM100000ac0a260aRCRD
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consumer trust 
1 Comment » Free, Discount, Cheap and other Value Determinants
A couple of weeks ago Sandra, Hitwise analyst in Asia Pacific, wrote a post on what she terms “search value determinants” to consider the language people use when they enter search queries. To follow on her post, this is some similar US data to look at what Americans search […]
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search PQ Media projects that worldwide product placement spending on films and TV shows will reach $4.38 billion in 2007, up more than 30% from the 2006 figure of $3.36 billion.
When the exposure value of non-paid product placement is factored in, these figures more than double to $9.33 billion in 2007 and $7.76 billion in […]
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product placement
Who’s to blame for falling music sales? Illegal music downloaders? Internet radio consumers? Britney Spears?
Regardless of the cause, the music industry has largely seen declining music sales as a crucible. The theory was that although fewer people bought music, the remaining buyers were true fans, and that digital downloads would eventually compensate for falling CD […]
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music Advertising.com, Inc., in their Bi-Annual Online VideoStudy, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by age group, 31 percent of 18 to […]
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video Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market, according to Gartner’s “Dataquest Insight: U.S. Consumer Pay-TV Preferences Are Key for IPTV Market Entrants” report. That percentage is expected to increase to almost 8% by 2011.
Gartner projects that 84% of US households […]
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IPTV Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
Although advertising for all three sites reached a similar percentage of 18-to-34-year-old viewers, Yahoo! Sports delivered about twice as many ad views to them. comScore did not disclose the nature of the […]
Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report.
comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006. Blog traffic grew 23% to 28 million unique […]
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ecommerce The Walt Disney Company’s $350 million purchase of Club Penguin signals a new focus of attention for marketers and media companies targeting kids and teens online.
Virtual worlds are becoming more frequent destinations as the percentage of children and teens who use the Internet increases.
Club Penguin is one of the fastest growing virtual worlds for young […]
Yapta, a new online travel startup, is looking to change how consumers compare and shop for flights. Users who download free Yapta software are able to tag specific flights as they research on OTAs and suppliers, the details of which are then saved to Yapta. Once tagged, Yapta keeps track of prices for the […]
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travel 
