Based on the survey data illustrated above, offline channels clearly influence a significant percentage of online search users to subsequently perform queries on search engines based on the company name, product or service name, or slogan that appears in the messaging of that offline channel.
TV and WOM are the 2 most frequent offline drivers […]
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search 
2 Comments » Good news: DVR users are heavy TV viewers.
Digital video recorder (DVR) penetration keeps creeping up, along with the specter of skipped television ads.
Three in 10 households now have a DVR, according to Greenfield Online data released in August 2007.
That is even higher than other recent findings. eMarketer predicts that by the end of 2007, 22.1% […]
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dvr eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006.
In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.
http://www.emarketer.com/Report.aspx?code=emarketer_2000457&src=report2_head_info_newsltr
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video The 18 million US college students that head back to campus this fall will be the most wired yet. Some 17.1 million of them, or 95%, will use the Internet at least once a month, and their time spent online was measured in hours per day–not per week.
I’m confused… who are these 5% of college […]
New research by Microsoft suggests a big chunk of search ad spending is wasted because advertisers pay top dollar for high ad placements clicked by consumers who are en route to their sites anyway. Listings tied to such “branded” keywords, typically a company’s name or products, eat up about half of search budgets, Atlas estimates.
“The […]
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search A new Forrester report states that Instant Messenging (IM) is by far the most valuable ‘web 2.0′ tool for enterprises:
“Web 2.0 tools and technologies are the latest in a long line of technologies that have taken root with consumers who then smuggle them into the business world. IM is one […]
A new study released today by the National School Boards Association shows that 96 percent of students with online access use social networking technologies - defined as as chatting, text messaging, blogging, and visiting online communities such as Facebook, MySpace, and Webkinz. 81 percent say they have visited a social networking Web site within the […]
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social Deloitte’s Media & Entertainment practice has just released the results of its first comprehensive media consumption survey, providing a generational “reality check” on how American consumers between 13 and 75 years of age are using media and technology today — and what they want in the future.
The Demand for User-GeneratedContent
Content may be king, but industry-created […]
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media consumption http://www.comscore.com/press/release.asp?press=1555
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social 
