June 29th, 2007 by admin
DVRs are installed in an estimated 17.2% of TV HH
By year end 2008, DVR penetration will increase to 38%
By year end 2011, DVR penetration will increase to 55% (65 MM homes)
Sources: The Carmel Group 2006 Study, Nielsen, Forrester Research
June 29th, 2007 by admin
http://www.websiteoptimization.com/bw/0609/european-broadband-penetration-b.gif
June 29th, 2007 by admin
After a three-year period of stagnation beginning in 2000, international tourism has experienced spectacular growth in the past few years, a boom that is expected to continue through the remainder of the decade. According to preliminary findings presented by the World Tourism Organization (WTO) in January 2007, international tourist arrivals reached an all-time record of 842 million in […]
June 29th, 2007 by admin
http://www.tia.org/researchpubs/travel_forecasts_us.html
June 29th, 2007 by admin
The May Travel Price Index, TPI, rose 3.5 % compared to May 2006.
Gasoline prices were up 9.4% from April and 5.9% from one year ago.
Lodging prices were up 4.5% compared to May 2006 and decreased 0.6% from last month.
Airfares decreased 1.0 % against twelve months earlier and increased 0.4% from previous month.
The Consumer Price Index, […]
June 29th, 2007 by admin
Advertising in and around videogames is expected to grow exponentially over the next five years, becoming a $2 billion market by 2012, according to a new report released by digital market research specialist Parks Associates.
Overall, Parks Associates is bullish on the burgeoning ad medium, predicting that spending will climb from an estimated $370 million last […]
June 29th, 2007 by admin
Packaged Facts came out with a pricey report on the Teen market. Although I did not purchase the report, they did dangle a couple directional points of interest about the forecasted growth in the teen market. Check it out:
With an aggregate income of $80 billion, teens are an important consumer segment in their […]
June 28th, 2007 by admin
YouTube enjoyed a surge in U.S. audience share that leaves it far larger than the next 64 video-sharing sites combined, a Hitwise survey found. The U.S. market share of visits to YouTube rose 70 percent from January through May. By contrast, visits to the next 64 largest sites tracked by Hitwise rose only 8 percent […]
June 28th, 2007 by admin
According to a June 2006 study by WebAdvantage.net online media planners top 3 publisher issues when it comes to online video advertising are:
Video inventory availability
Metrics, tracking, & reporting
Implementation
Other topics that online planners/buyers were concerned with:
June 27th, 2007 by admin
Compete came out with a study today on consumers perceptions of the iPhone.
Before I go into the tasty graphs Compete provided I really need to talk about WHO they surveyed for this study: recent iPod shoppers. Recent iPod shoppers?!?! Their rationale for selecting this group was that these consumers would be more likely to […]