August 14th, 2007 by admin
A new Forrester report states that Instant Messenging (IM) is by far the most valuable ‘web 2.0′ tool for enterprises:
“Web 2.0 tools and technologies are the latest in a long line of technologies that have taken root with consumers who then smuggle them into the business world. IM is one notable example. To this point, the Web 2.0 tools that we inquired about fall well short of the value that businesspeople associate with IM. Thirty-seven percent of respondents reported substantial business value from IM, compared with an average of just 16% for the other Web 2.0 tools.”
The report was compiled based on feedback from 275 IT decision-makers. Other than IM, the report found that RSS and podcasting showed “the highest average business value”, while social networking and blogging showed the lowest. RSS is mostly being used in enterprises for corporate communications or content aggregation, while only one in three Forrester respondents uses RSS for external marketing purposes.
Forrester concluded that those firms with the largest number of tools deployed saw the best value, although no “killer combination” of tools has emerged. Perhaps this is because the big players, like Google and Microsoft, have yet to come up with effective Web Office suites.
In terms of measuring the success of web 2.0 tools, Forrester states that most firms use traditional value measurement techniques like ROI and total cost of ownership (TCO). The most popular benefits cited by IT leaders are ’soft’ benefits like business efficiency and competitive advantage. All of this indicates that Web 2.0 is still very difficult to measure.
http://www.readwriteweb.com/archives/instant_messaging_most_valuable_web_20_tool_for_enterprises.php
June 13th, 2007 by admin
The study explores current usage of RSS feeds and future applications for fulfilling daily information needs at the desktop as well as in new media platforms. Survey highlights of the 230 respondents include:
- Most users received their feeds through a Web-based RSS syndication service but many users do not use traditional methods to read their feeds, instead relying on mobile and other devices to obtain their feeds.
- Receiving feeds through mobile units such as cell phones, SMS messaging, voice mail, WAP or portable audio players will increase.
- Technology will improve as RSS use increases, making RSS feeds easier for users to read and for publishers to deliver.
http://new.marketwire.com/2.0/rel.jsp?id=655704&sourceType=1
June 11th, 2007 by admin
Rumors have been flying since last week that Google might acquire FeedBurner. The FeedBurner site is mainly a destination for bloggers seeking to measure their feed and blog stats, and US traffic has grown by 204% over the past year (April 2006 to April 2007). This reflects not only the growth of blogging in general, but also the increased need for analytics in the blogosphere.
Google has made some headway in the blogosphere in the past year - traffic to Google Reader has grown by 290% in the past four months (week ending 5/19/07 vs week ending 1/20/07), and Google Blog Search briefly overtook Technorati as the most visited blog search engine earlier this year. Google’s recent acquisitions have reflected its interest in broadening its advertising platforms (YouTube and DoubleClick). It makes sense that Google would want to expand its advertising reach into feeds, with so many blogs already running AdSense. In addition, the fast-growing Google Reader is currently not displaying ads, and Google must have an interest in monetizing it.
http://weblogs.hitwise.com/leeann-prescott/2007/05/google_and_feedburner_strong_g.html
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