Product Placement Value/Effect
October 4th, 2007 by admin
PQ Media projects that worldwide product placement spending on films and TV shows will reach $4.38 billion in 2007, up more than 30% from the 2006 figure of $3.36 billion.
When the exposure value of non-paid product placement is factored in, these figures more than double to $9.33 billion in 2007 and $7.76 billion in 2006.
Nielsen Media Research found that between October 2005 and June 2006, 58% of respondents recognized a brand after viewing a product placement in conjunction with a commercial, versus 47% recognition among those who saw only the commercial.
http://www.emarketer.com/Article.aspx?id=1005444&src=article2_newsltr
Category :
product placement 
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