October 1st, 2007 by admin
According to “Mobile Market View,” a new mobile consumer study conducted by The Kelsey Group with research partner ConStat:
- 44.7% of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision.
- Only 26% of mobile phone service subscribers currently opt for an Internet access plan.
- U.S. mobile search advertising revenues are expected to grow from US$33.2 million in 2007 to US$1.4 billion in 2012, representing a compound annual growth rate of 112%.
- Among the 500 mobile users surveyed in the Mobile Market View study, maps and local commercial search are preferred Internet applications.
- In the past six months:
- 9.8% of respondents used their mobile phones to conduct Internet searches for products and services in their local area
- 10.7% downloaded or looked at maps
- 10.9% indicated they had downloaded search or mapping applications (for use on the Internet) to supplement those that came with their mobile phones
http://www.smartbrief.com/news/iab/industryPR-detail.jsp?id=524A5535-873B-46C9-8DC5-A20C64CF8079
July 19th, 2007 by admin
For most older Americans, a cellular phone is just a phone. But for the younger generation, a cell phone is so much more than just for making voice calls. In a survey of 2,365 adults, only 19% of the people 55 and over say they use the calendar and address book features on their phones. And 15% say they download ringtones. That compares to 56% of people between the ages of 18 and 34 who rely on the calendar and address functions. And 47% of people in that age bracket download ringtones. Also among the survey’s findings: Men are more likely to use the extra features on a cell phone than women, and people with a college education are more likely to use additional features than those without a college degree.
July 9th, 2007 by admin
More than four in five US adults own a mobile phone, yet only 30% of mobile phone owners recall seeing or hearing a mobile ad in the past year, according to an Ingenio survey conducted by Harris Interactive.
Nearly two-thirds of mobile phone owners said their phones were very personal to them. Mobile users also had definite preferences about what types of ads they found acceptable. Sponsored text links had the most favorable responses, followed by audio ads that played instead of the usual ringing when waiting for someone to answer a call.
As in any campaign, targeting is crucial in mobile marketing. Nearly 70% of respondents deleted mobile ads, and only about 10% took some type of positive action in response. The key is getting to the right 10%.
Mobile ad spending in the US is expected to reach nearly $5 billion in 2011, up from $421 million in 2006.
http://www.emarketer.com/Article.aspx?id=1005120&src=article2_home
June 27th, 2007 by admin
Compete came out with a study today on consumers perceptions of the iPhone.
Before I go into the tasty graphs Compete provided I really need to talk about WHO they surveyed for this study: recent iPod shoppers. Recent iPod shoppers?!?! Their rationale for selecting this group was that these consumers would be more likely to be aware and informed of the iPhone. I’m sorry, but the target for this phone is not consumers WAY behind the technology curve (those who are looking to buy an ipod years after it came to the market). The initial wave of iPhone consumers will be gadget-whores who absolutely need-to-have-the-latest-and-greatest-new-device and those extreme hard core Apple lovers. And to put this into an even bigger picture, 3G penetration is hovering at 16% in the US.
Ok, now for Compete’s info:
- The percentage of shoppers reporting they were “very likely” or “extremely likely” to purchase an iPhone shrank from 26% to 15% between the period right after launch and the first week of June.
- Overall, 1.2% of respondents reported they were likely to purchase the iPhone and willing to pay over $500 for the device, an 8x increase from the January survey.
- For those interested in the iPhone, switching carriers was not a major impediment. Sixty percent of those likely to buy an iPhone (and not already AT&T Mobility customers) said they would switch carriers to get their hands on the device.
- The primary reasons for not switching remained the same from the prior study: early termination fees, steep iPhone price, and an adequate handset line-up at their current carriers. The danger for AT&T’s competitors is that when customers’ contracts lapse and the price of the iPhone drops, two of the major switching barriers will be removed.
- The top criteria in consumers decision to purchase an iPhone were price, phone performance, battery life and ease of use.
- Fifty-eight percent of those who said they were likely to buy an iPhone reported that if internet browsing speed on the iPhone was closer to a dial-up modem than to a cable/broadband modem said they’d be less likely to purchase an iPhone.
http://competeinc.com/research/newsletters/compete-wireless-vantage-apple-iphone-purchase-feature-study/
June 22nd, 2007 by admin
Very random data, so random I had to post it.
I’m not sure in when someone would need this information. What do you think?
http://mmaglobal.com/modules/wfsection/article.php?articleid=178
June 13th, 2007 by admin
Access of mobile Web sites in the U.S has grown three-fold in the past year, according to Bango. The increase moves the U.S. to the second-highest usage country, behind Great Brittan.
VeriSign’s digital infrastructure enabled messages amounting for over $1 billion in revenue to carriers in the first three months of the year. The revenue figure represents 17 billion mobile messages, up from 8 billion in Q1 of last year.
About 200 million messages are sent on the average day, up from 75 million per day in the same period the year before. Messaging traffic peaks in the early evening hours.
P2P SMS is the most prevalent form of mobile messaging, with 16.1 billion messages in the category sent over the first quarter. In Q1, 122 million P2P MMS were sent, up from 42 million the previous year.
http://www.clickz.com/showPage.html?page=3626092
June 11th, 2007 by admin
Along with Citi, Bank of America and Cingular plan nationwide roll-outs of mobile banking for this year. To better understand the potental of these services, Compete fielded a survey in early April 2007, targeted at active online bankers (logged in within the past 30 days).
Compete found that 29% of current online bankers would “definitely” or “probably” use banking features if they were available on a wireless phone. Furthermore, 33% of respondents indicated they were undecided about mobile banking, indicating an opportunity for banks and wireless providers to win over these consumers.
Compete also asked consumers about the types of features and functionality they were likely to use. Of those open to online banking, nearly 70% said they would use it to look up account balance information. Almost half of respondents also indicated they would use mobile banking for customer service inquiries, locating ATMs, transferring money and reviewing statements. A significantly lower percentage of respondents (under 20%) said they would use mobile banking to trade stocks or manage retirement accounts.
June 11th, 2007 by admin
In the US, 16% of mobile phone users have handsets with 3G technology, but only 10% of those users make use of the 3G functionality.
Globally, 20% of consumers have 3G capabilities, with only 9% of users taking advantage of the enhanced service. TNS Global Technology Insights reports that US consumers, when compared to consumers around the world, are more likely to look for mobile phones with the following features when making their next phone purchase:
- a still camera (42% versus 35%)
- mobile Internet (19% versus 12%)
- email (22% versus 12%)
- mobile gaming (13% versus 7%)
Generally, 40% to 50% of US consumers who use mobile TV, electronic banking, on-line gaming, location services and subscription services use them daily. This compares to 20% to 25% daily usage for the rest of the world. ABI Research forecasts that 3G modules will achieve only a 30% penetration of the M2M market by 2012, and will become the technology of choice only where bandwidth demands and economics dictate.
http://www.itfacts.biz/index.php?id=P7653
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