“The Sports Guy” May Be an Online Myth
October 2nd, 2007 by admin
Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
Although advertising for all three sites reached a similar percentage of 18-to-34-year-old viewers, Yahoo! Sports delivered about twice as many ad views to them. comScore did not disclose the nature of the ads viewed.
Although Yahoo! Sports ads reached many young adults, display ads on ESPN.com reached the highest share of people ages 35 to 44 (28.6 %.) Display ads on Fox Sports on MSN skewed heavily towards people ages 45 and older (39.7 %).
http://www.emarketer.com/Article.aspx?id=1005417&src=article2_newsltr
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