eMarketer: Online Advertisers Start to Think Locally
eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
Interestingly, that is still only 13.4% of the total Internet ad market.
“A number of factors are set to accelerate growth in the market: the wealth of small and midsize companies potentially available as online advertisers, the increased use of local Internet sites and services by individuals and the development of local online ad networks connected with local media, such as newspapers,” said David Hallerman, eMarketer senior analyst.
By 2011, eMarketer estimates that less than one-third of all US ad spending will be locally targeted.
Spending will not match the time spent online. In four years’ time, the Internet will account for only 7.6% of all local ad spending.
http://www.emarketer.com/Article.aspx?id=1005242&src=article1_newsltr
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