December 4th, 2007 by admin
Nearly half of teens ages 13 to 18 use instant messaging, according to an AP-AOL study conducted by Knowledge Networks.Three-quarters of adults said they sent more e-mails than instant messages. The ratio was nearly reversed for teens, many of whom liked the distance that IM put between them in some conversations.
Only about one in five adults said they used instant messaging.
http://www.emarketer.com/Article.aspx?id=1005669&src=article_head_sitesearch
October 2nd, 2007 by admin
The Walt Disney Company’s $350 million purchase of Club Penguin signals a new focus of attention for marketers and media companies targeting kids and teens online.
Virtual worlds are becoming more frequent destinations as the percentage of children and teens who use the Internet increases.
Club Penguin is one of the fastest growing virtual worlds for young children. As of August 2007, it had 12 million registered users and 700,000 paid subscribers, according to Nielsen//NetRatings.
According to eMarketer estimates, 41.5% of children ages 3 to 11 will use the Internet at least once a month in 2007. In total, 14.9 million children will go online in 2007, rising to an estimated 16.6 million in 2011.
Among teens, eMarketer estimates 76.4% will go online at least once a month in 2007, rising to 87.1% by 2011.
Overall, children and teens make up 18.2% of all US Internet users.
eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds at least once a month this year. And by 2011, 53% of them will be going virtual.
http://www.emarketer.com/Article.aspx?id=1005410&src=article1_newsltr
July 10th, 2007 by admin
Millennial Facts:
- The Millennial generation is already the largest ever, and it’s getting larger–the U.S. Census Bureau says immigration will boost the number of Millennials to nearly 90 million by 2020.
- Millennials will make up 50% of the 18-to-49 demo by 2010.
- Millennials spend almost 15 hours a day interacting with various media and communications technologies.
- More than half of Millennials talk on the phone regularly while watching television.
- 45% of Millennials refer to themselves as nonwhite.
- 20% of adult Millennials (18-to-29-year-olds) have at least 25 friends in their social network.
- 59 percent of Millennials spend at least an hour a day talking on their cell phones.
- About 11 million Millennials are married—and 2/3 of those who are married have kids of their own.
- 84% of Millennials say getting a college degree is “cool.”
- 51% of Millennials say it’s important to volunteer for community service and 48 percent have done so.
- 32% of in-college Millennials live at home.
- Console gaming is by far the No. 1 leisure activity for Millennial males–watching TV and talking on the cell phone leads the way for women.
- 20% of 26-year-olds live with their parents.
Interesting charts:
http://mediakit.adage.com/aamarketing/custompage/pdf/ABC_Family_Meet_The_Millennials.pdf
July 6th, 2007 by dakota1
Comscore has reported some interesting stats on Facebook, shedding light on the site’s growth after opening up last September and their demographics. Over the past year (May ‘06-May ‘07), Facebook saw an 89% increase in unique visitors to the sie at 26,649,000 uniques, with a 143% increase in page views at 15.8 billion. The site’s stickiness has increased and then tapered off at about 190 minutes per average user.
The site has also seen a demographic shift toward teens and post grads as it moves out of the college crowd.
June 29th, 2007 by admin
Packaged Facts came out with a pricey report on the Teen market. Although I did not purchase the report, they did dangle a couple directional points of interest about the forecasted growth in the teen market. Check it out:
With an aggregate income of $80 billion, teens are an important consumer segment in their own right. When added to parents who spend another $110 billion on teens in key consumer categories, the enormous market potential — which is expected to jump to more than $208 billion by 2011 — becomes irresistable.
Yet tapping into the market for products bought by and for the 25.6-million-member teen market is a challenge for even the most hip of companies.
http://www.packagedfacts.com/Teens-1493744/
June 21st, 2007 by admin
US consumers ages 13 to 17 spend more time with media overall than other age groups do, and their total media time has grown by more than two and a half hours per day since May 2004.
Bridge attributes this change to Generation Y’s skill at consuming two or more of types of media simultaneously.
Among teen Internet users, 7.3 million of the total 9.4 million online in 2006 watched TV while online, and 6.9 million listened to the radio, according to eMarketer calculations based on data from a BIGresearch survey.
Although multitasking extends across all age groups, teens are generally more likely to multitask media than adults.
http://www.emarketer.com/Article.aspx?id=1005050&src=article1_newsltr
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