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June 26th, 2007 by admin

Even taking into account the power and ease of use of user-generated content tools like digital cameras and affordable audio/video production software, there are more content consumers than creators.

In the US, the number of users of user-generated content will hit 101 million by 2011, up from the 2006 estimate of 69 million.

us-users-of-cgm-2006-2011.gif

Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006.

worldwide-users-of-cgm-2006-2011.gif

Not surprisingly, the number of people who create content — i.e., post videos, photos, music, blogs, wikis, personal profiles and personal Web sites — is expected to increase significantly as the user-generated content movement gathers steam, rising to 95 million in the US by 2011, up from 70 million in 2007.

us-creators-of-cgm-2006-2011.gif

Globally, the number of user-generated content creators will reach 238 million in 2011, up from 137 million in 2007.

worldwide-creators-of-cgm-2006-2011.gif

http://www.emarketer.com/Article.aspx?id=1005081&src=article1_newsltr 

June 19th, 2007 by admin

One of my interns came across this killer chart… I drooled a little when I first saw it, so I thought I’d share it on here.

Very Cool.

what people are doing online

http://www.businessweek.com/magazine/content/07_24/b4038405.htm

June 11th, 2007 by admin

The Internet, far more than any other medium, has given consumers a voice, a publishing platform and a forum where their collective voices can be heard, shared and researched.

“Consumer-Generated Media” (CGM) encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:

  • Blogs
  • Message boards and forums
  • Public discussions (Usenet newsgroups)
  • Discussions and forums on large email portals (Yahoo!,AOL, MSN)
  • Online opinion/review sites and services
  • Online feedback/complaint sites

Trusted Advertising

http://www.nielsenbuzzmetrics.com/cgm#vocabulary