December 4th, 2007 by admin
Women are better at multitasking than men, according to 60% of respondents of both genders in a Nokia-sponsored study conducted by Illuminas.
Only 6% of women believed that men were better at handling multiple tasks simultaneously.
More than six in 10 respondents did two or three things while on their mobile phone. When asked what was the most fun activity to do while on their mobile phone, most said “being in bed.”
Nearly eight in 10 respondents said they considered themselves multitaskers. One-half described themselves as ‘productive’ and 31% said they were ‘busy.’
Illuminas surveyed 5,000 visitors to Nokia’s Web site in during October and November, 2007. Respondents came from the United Kingdom, Spain, Finland, Italy, China, Brazil, Germany, Denmark, France, USA, Sweden and Norway.
October 1st, 2007 by admin
Hey all you DFB readers… wanted to say sorry for not writing/posting much over the past month or so. I was traveling for work, had some family stuff and was suuupppeerr sick with a nasty case of the flu.
BUT, I’m back now… so look out for a shit storm of data coming your way.
September 5th, 2007 by dakota1
US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.
Whether at home, work or school, 23.1 million
US men age 18 to 34 use the Internet.
A Wired article dubbed “The Lost Boys” said that when it comes to media, men 18 to 34 like things “fresh, unpredictable, and uncensored. They’re more than twice as likely as other adults to have TiVo or some other DVR…On the Web, they tend to cluster at porn, gaming, and sports sites.”
July 31st, 2007 by admin
Random article on the top 100 brands as calculated by Interbrand.
http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf
July 20th, 2007 by admin
This is an amazing piece of technology, presented at a TED conference. I really can’t explain it better than the video below. Enjoy !
If you can’t see this video click here.More information is available on the Microsoft Research Website.
There is also a live preview of this software available online. All you need to do is install a 5.5 MB Photosynth ActiveX. The address is : http://labs.live.com/photosynth/
July 12th, 2007 by admin
In February 2007, the ANA and Guideline polled the ANA’s Brand Marketer Leadership Community, an exclusive peer community of marketing and brand marketing professionals, to understand how companies view the warning signs of brand deterioration. To better understand the issue, the survey also examined brand health and brand development in its broader sense.
Brand equity was clearly viewed as important. On average, 75% of all respondents viewed brand equity as very important to their company’s success. Most of the respondents agreed that “brand equity is the intangible ingredient that differentiates them and set them apart in a highly competitive marketplace.
Additionally, the survey found that brand marketers are using a number of media channels to help build equity in their respective company’s brand. Most of the respondents felt that more traditional media channels were the most effective in brand building, specifically television at 76%. On the other hand, the survey found that Internet advertising is emerging as a channel for brand building. Particularly effective for young and emerging or strong brands, Internet banner advertising, ranked third overall (56%).
The trend report also highlighted the many strategies for combating brand deterioration. Of the 14 potential strategies for brand revitalization, the ANA/Guideline survey found that a majority of marketers agreed that product innovation could effectively combat brand deterioration. The top five actions for combating declines in brand health are as follows:
- Product Innovation (87%)
- Exploring new targets (68%)
- Conducting a root cause analysis (67%)
- Deeper qualitative research such as focus groups on brand issues (66%)
- Refocusing of marketing efforts (64%)
http://www.ana.net/news/content/668
July 2nd, 2007 by admin
In an end-of-the-year survey, ad:tech and MarketingSherpa asked online marketers what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead.
Here is what the online marketers said:
As far as new tactics go, marketers are considering: blogs, social networks and video.
http://www.emarketer.com/Article.aspx?id=1004532&src=article1_newsltr
June 22nd, 2007 by admin
RESEARCH FINDINGS
- Question: Do you plan to celebrate Father's Day this year?
Yes - 51%
No - 49%
- Question: Do you spend more money celebrating Mother's Day or Father's
Day?
Mother's Day - 86%
Father's Day - 14%
- Question: What is your dad's favorite pastime?
Watching TV - 30%
Outdoor Activities - 26%
Home Improvement - 12%
Reading - 8%
Working on his car - 7%
Other - 18%
- When watching TV with your family, who controls the remote control?
Dad (myself) - 74%
Spouse - 17%
Children - 4%
Other - 6%
- Do you plan on buying a gift that you can share with your dad, for
instance, a CD you'd like to listen to, or a book you'd like to read?
Yes - 25%
http://investor.tivo.com/ReleaseDetail.cfm?ReleaseID=247280
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